Our patients are people with jobs and lives outside of ours, they may be accountants, builders or gardeners so with this in mind remember they speak their own language and not ours. Therefore do not talk shop or sound like the journals you read.
When talking to patients ask yourself;
Have you described the problems they are experiencing without confusion?
Have you used analogies they can understand?
Are you using words that are outside your own profession?
Do not assume everyone know’s your Jargon.
Quite simply, use layman’s terms, plain and simple language, you will not get patients or clients booking in for treatment if you confuse them.
The same is true for marketing as well as the conversation with patients and clients in the clinic, you need to address their problems in their language.