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6 Steps to setting up a patient funnel… 

A quick six step process to create a patient funnel to provide an effective pathway to help build relationships with future patients 

  • Offer Value
  • Offer Solution
  • Grow your practice

Please complete all steps or have them in place to create a funnel process that works in real clinics.

Home

Build Your Funnel Challenge

Resources

blog

Part One- Set up ClickFunnels

ClickFunnels Free Trial

This is the software to bring everything together.. set it up Free on a no obligation trial

Part Two- Set up Your Website 

If you don’t have a website or do not want to use your clinic website then get a domain from NameCheap, or other provider.

If you are using you website go to step 3

1. Get a name from NameCheap (10 mins)

Got to NameCheap for a Domain

2. Connect domain to clickFunnels (10 minutes)
ClickFunnels have support articles and videos to
help you get connected..
start with this article to connect.

 

Once you are member of ClickFunnels go to the Funnel market place and find the best funnels available, these range from Free, Premium and bespoke from designers. Simply look up funnels for Chiropractor, Yoga, Dancer, Gym or even accountant, it does not even need to be the same service, these funnels are easy to download and modify. When you download a Funnel you simply modify and alter to you requirements or preferences,  Or simply crate your own from scratch…

Part Three- Set up email management

You need to communicate with your patients to create a relationship, if your clinic diary does not have a CRM then Aweber is a popular choice.

1. Sign up for a Aweber email account (5minutes)

Aweber Free Trial

If you are using Gmails then you will need to integrate it with ClickFunnels, first you need a GSuite account.

2. Create a GSuite account for new email address and connect with your website  (15minutes)

GSuite Free Trial

Now for the fun!

Creating opportunities is easier than you think, pick an area you are interested in and have plenty to say about, then look at products to blog about, can help support a treatment plan, or maybe add a review aspect to your blog/website.

Remember selling is marketing, but marketing is not selling! Marketing is about trust and building relationships with people whilst offering solutions to make life easier.

Part Four- Create your content

Create a blog post that is structured to maximise your message and information about what you are writing about.

It needs to give value, value and value.
Initially you are creating and building a relationship with your future patients.
On choosing a subject its often a good idea to create 2 to 3 blog articles and send them Bi-weekly or monthly each being insightful and interesting..
Monitor you open rates and click through to fine tune your best article ideas and frequency to send.

Part Five- Create your emails

Put together an email to send out to your patients, something light hearted, useful and friendly and using your voice.. 
Your emails need to be;
Engaging to stay in contact, this really is your most useful marketing tool, to send visitor to your blog covering different issues and solutions, clinic news and even product reviews.
Anatomy of a 5 star email By HubSpot

Part Six- Create your graphics

A picture says a thousand words because it gets our attention, Most product affiliate programs offer images without copyright issues.
Places graphics on your website that are eye catching and create curiosity on what you do, offer solutions and value to your treatment linking products, information and advice.

Now distribute on your social media, website and email your patients utilise special events, day, health issues, treatments, services, clinic news. Quality content with advise, education and solutions.