What are some design best practices for an effective landing page?
1:They are super focused on the marketing theme.
2:They Keep Scrolling to a Minimum
3:They are relevant to the message of the campaign.
4:Engaging, keeping the interest with a view to offer solutions
5:Effective visual, relate-able visuals and and full of them
6:Consistent Branding through out the campaign
7:They have a specific CTA,
There are a lot of good articles out there, have a read of landing page examples from Unbounce.