Do you understand what your website and how visitors are using it?
Hopefully you are using Google analytics and know how long people are staying on your page. Look at the bounce rate and actual time etc on the website, Google like’s authoritative sites and if people stay on websites longer, it helps to demonstrate this. However, time on pages needs to be for the right reason not getting lost on there.
Therapists provide solution, are you offering this, to give them what they want when they want it. Such as price, type of therapy, certain injuries, online booking or contact details such as the clinic address.
If your prices or telephone numbers are not obvious or tucked away on pages you need to scroll through, visitors will simply back space and visit another site who gives the information quickly and effectively. Visitors do not want to grow old on your website or try and solve the problem of finding prices.
To help you structure and website functionality on each page consider the following;
Who do we want to target? what are they looking for?
What is the page message, how can we add value to them?
Why should they come to you? You have probably heard the phrase “don’t sell a mattress, sell a good nights sleep”
How do they move forward? -what is the purpose, what is the call to action?. are you showing the way forward.
This process is great for your visitors and demonstrates your ability to help, it is also great seo for your website as it will tailor each page according to a specific purpose, no hap hazard messing about.