Watch Your Language

Watch Your Language

Our patients are people with jobs and lives outside of ours, they may be accountants, builders or gardeners so with this in mind remember they speak their own language and not ours. Therefore do not talk shop or sound like the journals you read.

 

When talking to patients ask yourself; 

 

Have you described the problems they are experiencing without confusion?

 

Have you used analogies they can understand?

 

Are you using words that are outside your own profession?

 

Do not assume everyone know’s your Jargon.

 

Quite simply, use layman’s terms, plain and simple language, you will not get patients or clients booking in for treatment if you confuse them.

 

The same is true for marketing as well as the conversation with patients and clients in the clinic, you need to address their problems in their language.

 

 

 

Target And Topic

Target And Topic

Before your next campaign ask yourself who is your TARGET and what is the TOPIC…

Have you ever clicked on a ppc click looking for something while browsing only to be sent to a generic page, annoying isn’t it!  a practise still done by many.

Today’s note is about who is your target and what is the topic, when you decide on this you can start the process the right way.

When you look through ppc word search on Adwords you will see the common search terms listed, you will also see the price, notice the more generic, the bigger the demand the greater the cost. If you are not using Google keyword search tool then I highly recommend you do. 

Remember the it comes to treatment as therapists we don’t sell ourselfsl, we offer solutions. With this in mind consider a solution for pain radiating down the leg rather than backpain, don’t just send them to the homepage even though you may be a osteopath and osteopathy has a reputation for treating backpain, educate them on solutions, options and create an effective CTA.

Your PPC topic has not got to be ailment driven, you could consider sports related scenarios, office based or trade connections especially with Facebook advertising, you can choose age ranges, likes and employment types, it really is a great time to be precise, to be able to focus with precision leading to effective marketing and often considerably less money and a greater ROI.

 

 

 

What does your image say about you?

What does your image say about you?

What do your pictures say about your company or information presented?

 

The right image and social graphics for your website, blog posts and especially landing pages where you may be directing your paid traffic are essential.

 

Random doesn’t work, the images need to represent what you are saying, products you are promoting or services you offer.

Make images relevant and complementary, to work with the message and media used.

There are a number of elements to consider such as background image, product image, colours, text type, size and colour.

 

There are a number of ways to create great graphics,  my favourite is probably canva.com, it can produce great images with thousands of examples to look at. They have a large free range of samples and image combinations, it allow you to work your creative flair, including uploading your own image. If you are short on ideas and images there is also a large selection of paid options.

Check it out www.canva.com

 

The image I used was created in less than 5 minutes using one of the free options.

 

 

 

Affiliate marketing For Beginners

Affiliate marketing For Beginners

Here are my answers to your 2 most frequently asked questions about getting started with affiliate marketing.

1- What if I don’t have money to get started?
2- What if I don’t have a following and am not an expert?

The truth about beginning affiliate marketing is that you have to hustle.
If you don’t have money, you really can get started for free if you get results within your free trial period.

Most of the software you need for affiliate marketing come with a 7-14 day free trial. But the truth is most people won’t have it all figured out that quickly and won’t have the hours to put in.

Most people can probably only work on their affiliate marketing side hustles for a couple of hours a day.
This is fine, maybe you will start profiting after a month, so just know that you will have to pay for software and it takes money to make money.

For those who say “I don’t have an audience, and I am not an influencer or expert. I have no followers or email list”.

My advice to you is just get started. A big audience means more free traffic. You have to ENGAGE with others online (I like Facebook, Instagram and Youtube). It is free to engage with them but it takes time.

Go into Facebook groups and reply to peoples comments, leave valuable tips as posts, add new friends, start networking!

Look up hashtags or keywords, make videos for Youtube and optimise them for SEO. It will take time to learn Youtube SEO so you can also outsource this task. You can outsource your engagement on Facebook and Instagram too with help from a VA.

Your mindset should be to get a return on all investments.

If you want to be perceived as an expert and up your personal branding, you should make videos and repurpose that information. You can summarise and bullet points videos you created or information that others have posted. You can repurpose this to your email list, Facebook groups, and more.

We offer two options to help you get started in affiliate marketing, and regardless of your industry, you can use the step by step processes listed to create sales funnels for affiliate products or business services. Each gives resources to get the information to create and promote.

Follow these steps in order for success in your affiliate marketing business:

Option 1. Start an affiliate marketing for business services in under 2 hours with my 6 step-by-step training: 

https://affiliatemarketingfortherapists.co.uk/therapy-sales-funnel/

Option 2. Get my 7 step by step training for affiliate marketing for products.

https://affiliatemarketingfortherapists.co.uk/affiliate-products/