When you go to the effort of creating a marketing campaign what action are you asking your prospect to take?

Provide a solution, offer value and demonstrate how you provide this, however you need to create an action plan, a process for the visitor to follow, this is the call to action, a definitive next step. If the action is not clear or confusing then there is a good chance of no action or the back button pressed.

Structure governs functions and your sales funnel needs to work for you by working for the visitors, for additional information check out our straight forward step process to creating a funnel.